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Yawning hippos, trumpeting elephants, growling bears, and dozens of other lively creatures, not to mention a new line of rocking items - these are Charm Company’s claims to fame. Charm is America’s leading supplier of battery-operated, plush toys, offering the widest variety and highest quality in this entertaining merchandise category.
With the trend toward specialty retailing and “retail entertainment”, Charm toys can now be found running, barking, growling, and flipping at more than just toy stores. You’ll find them at theme parks, zoos, hotels, pet stores, airports, hospital gift shops, and prize counters. What’s more, these toys are more often purchased by, and for, adults, proving once again that people just never grow up.
The key to the success of Charm toys is demonstration. Charm Company encourages retailers to “Turn On The Charm” and demonstrate the fun and boisterous toys in their store. Research shows that not only do Charm toys sell many times better when demonstrated, they create a retail environment that can increase traffic to drive overall sales. Plus, they’re just plain cute.
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